Daasity is looking for an experienced B2B-oriented VP of Marketing who thrives in an entrepreneurial environment and has the experience and success to own all Marketing efforts at a fast-growing start-up. You should be an experienced strategic thinker and seasoned storyteller with a proven ability to build brands and drive growth.
Who We Are:
At Daasity, we believe every company – no matter the size – should have access to the data and tools they need to be successful. But far too often, that’s not the case. Founded in 2017, Daasity is the first and only data analytics platform built exclusively for Direct-to-Consumer brands by industry leaders in the Direct-to-Consumer space.
Daasity provides DTC brands with a business insights solution tailored to their specific needs. Start seeing value today with a platform that’s built to last for tomorrow. When it comes to making big decisions and big data, we get it. When it comes to your business, we get that, too.
Daasity embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we are, the better our company will be.
Who Should Apply?
You have a community, content, and events background. You understand our industry, market, and organizational dynamics with the intellectual horse-power to handle growing complexity and ambiguity. You are able to align the right resources to the task at hand; foresee and plan around obstacles. You have a passion for building great teams - a proven ability to develop others who have significantly contributed to the company's success and a history of making good hiring decisions.
What your day-to-day will look like:
- Plan, develop, organize, implement, direct and evaluate Daasity’s global communications and marketing strategy
- Generate $8M in ARR per year from marketing, closed by the sales team, through demand generation, product marketing, and events. Our demand generation and content teams are fairly mature but events and community are new to Daasity in 2022
- Build community - A critical component to building a consumer brand is leveraging data to make better and faster decisions. We need to build a community that enables brands to accelerate their growth by becoming data-driven organizations
- Scale our product marketing and customer marketing efforts by articulating the value proposition for prospects anywhere from $20MM GMV to > $1B GMV
Requirements:
- In depth experience as a marketing leader (VP or higher) with proven product marketing success in a high growth B2B SaaS environment
- Extensive experience marketing to a highly technical buyer – ie. Data Engineers, Developers, CTOs, etc.
- You've led an entire marketing org (6+ people), ideally, you have a community, content, or events background
- You've seen the journey of an early stage start-up moving into hyper-growth and beyond
- You like numbers just like we do. You score ideas based on impact+cost. You’re OK to get your hands dirty and take on tasks as needed while you grow your team
- You can articulate a brand strategy to educate merchants on the value of being data-driven
- You like to move FAST and achieve big things. You have a ton of energy and you communicate this to people on your team
- You have experience with high-velocity B2B or B2C SaaS, with an annual contract value between $1k and $10k
- You have experience and are comfortable managing paid media budgets ranging from $200K to $2M and beyond
What We Offer:
- Remote first organization
- Competitive compensation
- Competitive medical, dental and vision coverage for you and your dependents
- Ancillary Benefits include Short & Long-term Disability Insurance, FSA/HSA options, Mental Health Services via TalkSpace, Health Advocate
- 401(k) with over 20 investment options
- New MacBook and $450 Home Office Credit
- Stock Options
- Unlimited PTO
- Paid parental leave
- Growth potential company-wide
- Collaborative, transparent, and fun-loving work environment
Application Process:
These steps may vary by role and are dependent on the needs of the company.
- Application Screening
- Initial/Behavioral Interview with the Recruiting Team
- Interview with the hiring manager
- Follow up interview, if applicable
- Reference Check
- Offer Package
- Background Check
Thank you for considering Daasity.